She went from fashion obsessed teen to brooding 20-something:
The franchise grew up with her and evolved some more adult story lines: 
Spin off TV shows turned into comic merchandise as well:
And as actors went on to other popular projects the spin off merchandise continues to make money for vintage re-sellers:
Teens who had a crush on Luke Perry made way for teens with a crush on David Boreanaz who evolved into middle aged women with a crush on Booth from the Bones TV series. Not unlike her arch nemesis, the vampires of Sunnydale, The Buffy franchise just lives on and on.
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